Call campaigns for advertisers
What is Pay Per Call?
Pay per call is a type of CPA campaign (cost per action). Like the name implies, the payment is done only for qualified call. The objective is to get prospect customers with high intent and availability to pick up the phone and call you.
The term pay-per-call holds 2 main concepts:
Performance Based Advertising & Paying for Inbound Calls
1. Pay per lead – out. Behold, inbound callers are here for you
Picture this, would you rather pay good money for unexclusive leads, call them, hope they will be ready for a call at that exact moment
OR
Get calls from prospect customers the moment they want to hear about your service?
2. Performance-based advertising is the only way to go
In a world where everything is measurable, big brand and small business can enjoy the data abundance and only advertise where it matters. No risk, pin-point accurate, mobile advertising. Together we set up the rules of conversion: GEOs, opening and closing hours, minimum call duration (buffer) and more. If, and only if, all rules met, the calls will be considered as qualified.